How to ask customers for reviews (and actually get them)

How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business.

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews.

Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong.

Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation, but have more negative online reviews than positive.

For business owners, this disparity between offline and online reputation is beyond frustrating. So what’s a business owner or general manager to do when they find themselves in this situation?

Ask happy customers for reviews.

Tip the review balance back in your favor by getting those happy customers to be your online advocates. Below, I’ll share some tips, best practices and tests you can run to get more positive reviews.