Hello leaders, clients, donors, and friends, Greetings this morning from Alabama, my 41st visited state, and the site of an Executive Forum I’m part of for a few days. Here’s a few brief thoughts today about competition and faith, whih are both most relevant topics for any leader. You may have seen (or heard about) […]
Competition and Faith… Read More »
Hello leaders, clients, donors, and friends, I’m writing to you about “The Day After.” Again! Last week, it was the day after Easter, and I offered a little challenge to keep the faith and hope and victory of Easter alive in our homes, relationships, and even workplaces. As leaders, we know that it all starts
Eclipse: The Day After… Read More »
Good afternoon leaders, clients, donors, and friends, This weekend I saw the thrill of victory and…the thrill of victory! I had an abiding personal interest in two stories witnessed by “large” audiences who saw amazing drama unfold. One “large” audience included 157,000 people live and 16.7 million on TV. The other had about 50,000 live
Tale of Two Horseys Read More »
Hello Heritage Forum friends …Whether we got to hang out a lot or a little, you’re one of the guys I was grateful to have had at least a conversation with, or I remember a good part of your story. Here is a brief letter I send on Mondays, mainly for followers of Christ to
A Weekend to Remember… Read More »
Good morning leaders, clients, and friends, Well, I apologize, maybe today’s picture should have had a “Parents’ Warning” or sumthin’!! But yes, that’s my beautiful and enduring bride Denise with me in the hospital, 3 years ago today, just after I’d had a life-saving organ transplant, my third big surgery in 16 months. You’ve heard
Thank You Lord, & Friends & Happy 3rd Anniversary… Read More »
Good morning leaders, clients, and friends, How are you at receiving honest, well-intentioned feedback? What gets in the way of receiving it well? How are you at giving it? What holds you back from receiving it well? Perhaps you’ve heard about the number of high-level College and Pro football coaching positions that have become vacant
The Coaching Carousel, & The Feedback Carousel Read More »
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business. Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and
How to ask customers for reviews (and actually get them) Read More »
Identify core customer and business needs first. Then build your stack accordingly. 1: Start with the customer journey So how does your organization get on the right path? Start with who matters most — the customer. Begin to think about all the important actions that the customer takes when interacting with your company. “Start with
3 steps to building an effective martech stack Read More »
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. Fortunately, there is a solution —
A 4-step guide to creating a self-service marketing organization Read More »
Make sure you’re delivering experiences to buyers with the right level of targeting. If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate
How to sharpen your B2B marketing experience strategy Read More »
