Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. Fortunately, there is a solution — one that resides entirely in MOps itself.
And what is that solution?
“Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. “The best way to be more productive yourself is to train others to do their own work and do their own work better. This is what I mean by self-service.”
