Identify core customer and business needs first. Then build your stack accordingly. 1: Start with the customer journey So how does your organization get on the right path? Start with who matters most — the customer. Begin to think about all the important actions that the customer takes when interacting with your company. “Start with […]
3 steps to building an effective martech stack Read More »
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. Fortunately, there is a solution —
A 4-step guide to creating a self-service marketing organization Read More »
Make sure you’re delivering experiences to buyers with the right level of targeting. If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate
How to sharpen your B2B marketing experience strategy Read More »
Bonus Time! Here’s a Christ-mas epilogue, the last of Doug’s 12 Days of Christmas.Thank for joining me on this ride, a storybook tour at the intersection of the song, the children’s game, tradition, culture, and Christ-mas. If you’ve missed a few, check your in-box from yesterday, or [email protected]. Today, on “The First Day…,” it is not about a
On the 1st Day of Christ-mas! Read More »
Welcome to another of this year’s Doug’s 12 Days of Christmas, at the intersection of the song, the children’s game, tradition, culture, and Christ-mas. If you’ve missed a few, check your in-box from yesterday, or ping [email protected]. Today. “Nine…” What do you think of when you hear “ladies dancing?” Perhaps the Radio City Rockettes? The
Doug’s 12 Days of Christmas: Nine …Ladies Dancing?! Read More »
Today, for Sunday Lord’s Day, we come to the “Ten Lords-a-Leapin’.” I don’ know who the lords were or what they were leapin’ for, but the 10 was representative of the Ten Commandments. No, not the Charlton Heston ten, or even the Mel Brooks 15, but the Raiders of the Lost Ark ten, the first
The “Twelve Days of Christmas,” before it was a song, or a children’s book, or a tradition, or a rhyme, …it started as a memory-and-forfeit game in Europe. When your number came, you had to repeat the rhyme for the number. The larks with each number – today’s is Piper’s Piping – were harmless, and
Welcome to a bonus series for Monday Moments leaders and friends: The 12 Days of Christmas. I hope these short boosts make each day of this Christmas season a little more inspiring, a little less commercialized, a little more positive, a little less of a grind, and a little more spiritual, as we all seek
