{"id":1429,"date":"2022-12-16T00:09:35","date_gmt":"2022-12-16T00:09:35","guid":{"rendered":"https:\/\/doughowe.com\/?p=1429"},"modified":"2023-04-26T22:02:53","modified_gmt":"2023-04-26T22:02:53","slug":"how-to-sharpen-your-b2b-marketing-experience-strategy","status":"publish","type":"post","link":"https:\/\/doughowe.com\/?p=1429","title":{"rendered":"How to sharpen your B2B marketing experience strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Make sure you\u2019re delivering experiences to buyers with the right level of targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That\u2019s why many teams implement an account-based marketing (ABM) strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer\u2019s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s our job to make the connections with buyers in the channels that they\u2019re in, and that now requires more digital touchpoints and involves more individuals in the decision-making buying group,\u201d said Stephanie Swinyer, precision marketing company Integrate\u2019s head of revenue marketing,&nbsp;<a href=\"https:\/\/martechconf.com\/fall\/?utm_source=mt&amp;utm_medium=textlink&amp;utm_campaign=mtc+fall+2022&amp;utm_content=standunit+text\">at The MarTech Conference<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, you need to know how many individuals within the organization that you plan to communicate with for a given message or experience. Then, line these strategies up with actual companies in your target market or region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make sure you\u2019re delivering experiences to buyers with the right level of targeting. If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That\u2019s why many teams implement an account-based marketing (ABM) strategy.&nbsp; In doing so, marketers need to deliver the experiences and content that are appropriate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"authors":[],"_links":{"self":[{"href":"https:\/\/doughowe.com\/index.php?rest_route=\/wp\/v2\/posts\/1429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doughowe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doughowe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doughowe.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/doughowe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1429"}],"version-history":[{"count":2,"href":"https:\/\/doughowe.com\/index.php?rest_route=\/wp\/v2\/posts\/1429\/revisions"}],"predecessor-version":[{"id":2313,"href":"https:\/\/doughowe.com\/index.php?rest_route=\/wp\/v2\/posts\/1429\/revisions\/2313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doughowe.com\/index.php?rest_route=\/wp\/v2\/media\/1433"}],"wp:attachment":[{"href":"https:\/\/doughowe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doughowe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doughowe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}